The Lifestyle Edit Podcast

157. Carinda Gosling on $1.5m Cash In Two Years

Episode Summary

In a world where everyone is preaching about doing more or that high ticket sales are the only way to scale, Carinda Gosling is a prime example that there are a myriad of ways to scale and you get to do it on your terms. Over the past two years, Carinda has generated over $1.5million cash largely through offers costing no more than $50 and with a largely hands-off, passive model.

Episode Notes

In a world where everyone is preaching about doing more or that high ticket sales are the only way to scale, Carinda Gosling is a prime example that there are a myriad of ways to scale and you get to do it on your terms.

Over the past two years, Carinda has generated over $1.5million cash largely through offers costing no more than $50 and with a largely hands-off, passive model.

In this episode, we explore the factors that drove her to choose this business model and how she’s making it work, from the intentional design of her offer suite to her use of ads to pour gas on the fire of what’s already working with her organic marketing.

We talk about:

• Her realization that she’d left a job only to create a new one for herself in her business and what she did to change that.
• The differences between content marketing and attraction marketing and why that matters.
• How to create smart content that drives sales so you can work smarter, not harder and claim more of your time back to work ‘on’ the business
• Why she decided to sell low ticket offers that she could easily charge 10x more for.
• What her value ladder looks like and how it’s allowing her to build recurring and recurring income.
• What she worked on to transcend beyond $50k cash months
• What she does with her content to create a pipeline of people who are ready to jump into her services when she opens the cart.
• The systems she has in place to allow her to go away for weeks and be largely checked out of the business besides touching in with students and still generating sales
• Why she intentionally blocks off time NOT to grow and why
• Her advice on creating a business model and approach to sales and marketing that feels uniquely yours.

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